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SESA demonstrated how its longwear silicone film former technologies overcame issues to provide durability.
February 8, 2024
By: Melissa Meisel
Consumers demand more long-wear options for their cosmetic applications—notably in the lip color and foundations segment. In conjunction with this, secondary demands like transfer resistance, color persistence and color shifting continue to grow without sacrificing comfort. To address these long-lasting trends, Shin-Etsu Silicones of America (SESA) recently featured its advanced line of silicone film former technologies for longer wear and comfort. SESA demonstrated how its long-...
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